Implant Direct is a division of Envista Corp, which is specializing in dental implant manufacturing. Founded in 2006, Implant Direct pioneered the dental implant industry’s value segment. Implant Direct was one of the first dental implant manufacturers to offer dental implants via the internet at factory direct prices.

Upon taking the assignment, the website revenue was facing a steep decline year by year.  The Pay-per-Click (PPC) program initiated in the earlier year generated negative ROAS (Return on Advertising Spend).  The target market of the products is restricted.  Implant Direct and other dental implant manufacturers are only allowed to sell directly to the doctors / clinics who have the licenses.  It likes “dog-eat-dog”, which each brand / manufacturer has to protect its own clients.  If the brand is planning to grow or extend the shares, it has to steal from competitors.  In addition, the industry is governed by FDA (Food & Drugs Administration), so any claims made on the website / products have to be validated and proven with legal documentations.  The website was built on Magento Enterprise platform.

Now, the e-commerce is stabilizing the revenue and customer loyalty.  The new Pay-per-Click (PPC) Campaigns generated about 800% ROAS on monthly basis.  Email and social media communication are actively engaging with the existing customers for news, special events, new education courses and promotions.

Link to the website: